Last Thursday night, the models perched high for adidas Originals”Tubular’ performance. To unveil its new eponymous footballwear collection, reminiscent of the brand’s 90’s three-striped technology, adidas invited presse & friends to the heart of chic George V Avenue.
Performative therefore, the presentation was, in an architectural light show set to music by the prolific Michel Gaubert – star of sound design and podiums. This was followed, of course, by an evening of which only fashion week holds the secret. Review.
#TUBULAR
www.adidas.com/tubular
Photos: Virgile Guinard