Thierry Mugler’s Aura reigns in Paris

Do you know Thierry Mugler’s favorite letter? By searching a little, it is not difficult to find it, and its most emblematic perfumes bear its mark. What Angel and Alien have in common – undoubtedly the house’s greatest successes – is the letter A. Tradition or superstition, the latest addition to this prestigious family has not departed from the rule. His name? Aura. An ode to femininity, of course, and an invitation to all women to reveal their animal instincts, the new juice finds its case in a small jewel in the shape of an emerald heart. Presented with great pomp at the Hôtel de Rothschild, the event attracted film and press personalities, and many others. Rarely have we seen the sumptuous salons of the building invested with such an immersive scenography. Emmanuelle Béart, Karin Viard and Alexandra Golovanoff were all part of an original sensory experience before being guided by Sandrine Groslier, President of Clarins Fragrance Group. After the reveal of the campaign carried by the model Zhenya Katava and directed by the duo Warren Du Preez & Nick Thornton Jones, the evening continued in the basement with a DJ set ignited by Feder who did not take long to make all the audience dance.