The “High-Tech Vitamin C Bar”: Garnier Fuels Up on Vitamins in Paris
On November 3rd and 4th, Garnier celebrated the opening of its ‘High-Tech Vitamin C Bar’, an immersive experience where science meets nature to make beauty accessible to all.
The event began with a cocktail reception at Le Visionnaire, the historic and iconic headquarters of the L’Oréal Group, located in Rue Royale in Paris. In a bright and yellow setting, Guests could enjoy an immersive and sensory journey. The ‘Orange Sunset’ dress code created a vibrant and festive atmosphere, echoing the brand’s energy.
The following day, and for two days thereafter, guests such as Léna Situations, Angélique Boyer, Laruaba Cabtyn, Rocio Lopez, Noah Miguel, Enzo Pintus and Richard Homel discovered Vitamin Cg, a new-generation active ingredient derived from wheat and corn that is more effective and more environmentally friendly.
For the occasion, Garnier created an immersive experience with four sensory bars – the Bubble Bar, the Shot Bar, the Fresh Bar and the UV Bar – each revealing the key steps in a complete routine: cleansing, treating, moisturising and protecting.
‘Our mission is to make the science of beauty accessible to all, without sacrificing our planet,’ said brand’s president Marc Baland.
Photos: Astrid Staes and Jean Picon
