The Dyson Supersonic r™️ Makes an Appearance at Fashion Week Fall/Winter 25
First revealed during Fall-Winter 2024 Fashion Week, the Dyson Supersonic r™️ is Dyson’s most powerful and lightweight hairdryer. It has become a staple in the toolkits of stylists working with prestigious Maisons such as Chloé, Issey Miyake, Stella McCartney and Vivienne Westwood. Previously only available to professionals, Dyson celebrated its launch to the general public on March 5th. It will finally allow consumers to get podium-worthy results at home.
The exclusive launch event, held in the iconic Dyson Store opposite the Opéra Garnier, was attended by Sir James Dyson, founder and chief engineer, as well as ambassadors such as Larry King. A leader in haircare innovation and a loyal partner of fashion brands during their shows, Dyson now provides beauty enthusiasts with the opportunity to recreate perfect, elegant and shiny hairstyles from the comfort of their own homes.
Photos: Pierre Perusseau
