The 84 Paris underground boxing tournament.
The digital agency 84.Paris, whose creative will has been rewarded many times despite its young age, called upon another ultra-creative agency, Dcontract, to concoct a surprising happening.
Used to rubbing shoulders with’luxury’ advertisers, from Sonia Rykiel to BMW passing by Piaget, 84.Paris rushes entirely into the lifestyle niche by programming, the time of a party, clandestine boxing fights in a loft of the XIth arr. A leap into the heart of Rocky / Street Fighter culture, dear to the founders of the agency all born in the middle of the 80’s, and a visual uppercut for the 300 people invited to discover these eight heavyweights of the sports brawl, on the Loukoko soundtrack.
Photos: Virgile Guinard
