The 55 CROISETTE concept store moves to Paris

The concept store is set up in Paris. After Cannes and Saint-Tropez, the 55 Croisette takes its quarters in the city-lumière.

On the occasion of the inauguration of its new Parisian boutique, last weekend, 55 CROISETTE presented exceptional models by Alexandre Vauthier, in a custom-designed decor deployed over 400m2 and signed by the Humbert and Poyet agency.

At the initiative of this project, Maryse Poncin, the owner and Ien Chan, artistic director, who focus their energy on the choice of the collections of up-and-coming designers as well as on internationally renowned brands, Women and Men, creating a coherent link between them and enhancing them by granting them specific dedicated spaces. Review of the presentation.