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“That’s so Armani” Pays Tribute to the Signature Style of the Italian Fashion Designer
That’s so Armani! Shot by Luis Alberto Rodriguez, the campaign highlights the versatility and appeal of the collection, featuring an unprecedented and talented trio: producer Kaytranada, model and actor Archie Renaux, and model and musician Soo Joo. These three pioneers, each specialist in a different artistic domain, reinterpret Giorgio Armani’s classics to infuse them with their unique, contemporary touch.
A carefully curated selection of iconic Giorgio Armani pieces emphasises the brand’s trademark, that is, delicate tailoring made from the finest materials such as vicuna, cashmere and refined wools – embodying the values and essence of Armani in shades of navy blue and black. One and two-button jackets, woollen blazers, blousons, elegant coats, flowing trench coats, round-neck jumpers, t-shirts, shirts, trousers and eveningwear: not a single element has been left out.
Officially unveiled last night at their Parisian boutique on the Faubourg St Honoré, the collection was an opportunity to cross paths with Zachary Kunakey, Alison Toby, Cyril Benzaquen, Kimino Shawn, Sébastien Jondeau and Kelegh Moutome, to name a few.
Photos: Ayka Lux
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