15.06.2010 La Halle Freyssinet

Subject60 Naughty Tour

For the launch of its new sedan, Volvo travels from capital to capital and parks for an evening in Europe’s most popular spots. After Berlin, London and Milan, the brand made a stopover in Paris on 16 June and invested the gigantic hangar at the Halles Freyssinet. The labyrinth installed for the occasion was full of surprises: 100% plastic geranium gardens, karaoke car, neon buzzer… And showcase of the electro pop singer Lykke Li. You weren’t there? See you in Madrid for the closing party on June 24.

Photos: Rémi Ferrante

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