Sofia Sanchez from Betak stops by colette’s with “Travels with Chufy”

If you were on rue Saint-Honoré this week, you certainly didn’t miss the colette immersive window, a sort of elegant and bohemian travel agency nestled on the ground floor of the concept store. In front, Chufy (@chufy), alias the beautiful Sofia Sanchez de Betak, who signed with friends her latest book, “Travels with Chufy”, a compilation of her most confidential destinations around the world published by Assouline. Artistic director, fashion consultant for the most influential publications, photographer, model, the Buenos Aires born and New York resident entrepreneur joins artisans from all over the world to offer her community textile collections and accessories inspired by her travels on Chufy.World and now at colette. One of the leading figures on the international fashion scene, she forms with Alexandre de Betak (founder of Bureau Betak to whom we owe the production of the biggest fashion shows and international events) the power couple who makes more than one dream. Like Natalia Vodianova and Antoine Arnault who came to support their friend as well as the top Liya Kebede, Lorena Vergani or the photographer Jean-Baptiste Mondino. To travel with Chufy, it’s at colette’s.