Sloggi presents its Evernew range

UNDERWEAR TO THE CHALLENGE OF TIME. In line with its cotton revolution initiated in 1979, Sloggi launches its new concept called EVERNEW, a range guaranteed for life!

In addition to disposable fashion and fast fashion, Evernew focuses on durability without sacrificing style. The secret of this feat lies in a special textile treatment, which allows the underwear to keep its bright colours, without tarnishing or passing through. And without slacking off.

In short, only good news, comfortable and innovative, highlighted in a film directed by Lola Bessis and celebrated last night at the Mano with the complicity of Bureau Cécile Togni and her star squadron.