Alexa Chung and Cindy Bruna attend Shiseido’s new collection launch

True to their values of innovation and care, Japanese cosmetics brand Shiseido is launching “Visible feels invisible”, a new range of 18 beauty products with imperceptible textures but virant colors (in total, no less than 118 shades!). The brand invited many French and international personalities to the Laboratory, an art and design centre located in the first arrondissement, to celebrate the launch of the collection just in time fo Fashion Week. Alexa Chung, Cindy Bruna, Sofia Sanchez de Betak, Virginie Ledoyen… The list of prestigious (and glamorous!) guests is long. This was an opportunity for everyone to enjoy a beauty session with make-up artist Gregoris Pyrpylis, Shiseido ambassador. The color red, the main theme of the evening, accompanied the guests into the scenography and with the slogan #BeautyReimaginedParis.