Seletti and Absolut Unveil the Born To Mix3D Collection Over a Cocktail Party
To finish Milan Design Week on a high note, Seletti and Absolute co-hosted a cocktail party at the showroom of the Italian design brand. The event was highly anticipated, as it promised the unveiling of Born To Mix3D, an exclusive NFT collection. This collaborative capsule features 2500 unique digital works, whose protagonist is the silhouette of the Absolute bottle, topped off with a pyramid-shaped lampshade that evokes a dancefloor. The venue too, had been transformed into a futuristic dance club that echoed the virtual Born To Mix3D universe. Neon lights, control screens and flashy curtains adorned a dancefloor that served as a bridge between physical and digital reality. On the physical realm, the protagonists were the limited edition Seletti x Absolut design items, and of course, the guests attending, which included Victoria Cabello, Syria, Natasha Stefanenko, Pierpaolo Ferrari, Andrea Incontri, Antonio Capitani, Luca Guidara, Marcantonio, Lady Tarin, Marisa Passera, Paola Manfrin, Umberta Beretta, Simone Guidarelli and Paride Vitale.
Photos: Andrea Sgambelluri
