Ritos, Stefano Seletti’s New Line, is Born
Cross-contamination, research and craftsmanship. These are the three key concepts underlying the motto of Stefano Seletti’s new project, RITOS, presented last night at 10 Corso Como. The creative director whose work is already known to be quite unconventional, decided to enter the fashion world by presenting a first gender free and made in Italy line.
But what exactly does RITOS mean? It is in fact an acronym for the following claim: (R)evolution Is The Only Solution. A claim that is almost a philosophy of life for the Italian brand Seletti, which has always spread, through its products, massive doses of irony and irreverence in the world of design (and not only).
A Milan-style cocktail party held in the midst of Milan Fashion Week brought together fashion and creative milestones such as Anna Dello Russo, Gaia, Hell Raton, Paolo Stella, Mattia Stanga, Ginevra Mavilla, Marisa Passera, Yuri Ancarani, Pasquale Junior Natuzzi, Korlan Madi, Viviana Volpicella, Paride Vitale and Goldschmied & Chiari. The idea behind this unusual crossover is to reinvent everyday clothing by mixing fashion and interior design. The fall-winter 2023 collection, for example, is made from a fabric with geometric and floral patterns usually used to cover sofas and armchairs. But made by RITOS, they become jackets, t-shirts and pants. Seletti style!
Photos: Ludovica Arcero
Text: Germano D’Acquisto
