Looking Back at the Inauguration of Von Dutch’s Pop-up Store
On Thursday 22 June, at the height of Paris Fashion Week, Von Dutch inaugurated a pop-up store in the very heart of the Marais district. The Californian brand has established itself on rue de la Ferronnerie, in an ephemeral venue that invites visitors to discover Von Dutch’s universe through a selection of pieces from the iconic American sportswear. From caps and hoodies to funky T-shirts in eccentric colours, all garments are emblematic of the 2000s! At the launch party, which featured a DJ set by Urumi and Dirty Swift, we ran into TerriblementM, Raphaël Say, Clémence Cahu, Camille Martinot Riga, Anais Kevorkian, Jeremy Taltaud and Jaydena, among other celebrities.
Text: Emma Grossi
Photos: Nikita Shubnyi
