Reformation Celebrates the Opening of its First French Store at Maxim’s
On Thursday, November 20th, LA-based sustainable fashion brand Reformation celebrated the opening of its first Paris store with a festive launch party at the iconic Maxim’s. The event marked a key moment for the brand as it continues to expand its presence in Europe. All evening, attendees were invited to step into the world of Reformation in Paris, featuring a Frank Sinatra–inspired performance, an animated poker room, magician moments, signature cocktails, and a DJ set by Chine Thybaud to close the night.
Reformation’s new Paris store is now open at 20 Rue des Francs-Bourgeois in the Marais, offering a curated selection of the brand’s ready-to-wear, shoes, and accessories. Its products merge flattering, vintage-inspired silhouettes with a feminine aesthetic and eco-conscious business practices. The space, designed by Chief Creative Officer Lauren Caris Cohan and Le Cann, brings the brand’s California-inspired DNA and vintage design language to life in a traditional Marais setting, with a nod to Old Hollywood glamour.
Photo: Astrid Staes
