PrettyLittleThing Unveils its New Identity at Caviar Kaspia
“A legacy in progress”. Behind the motto of its new identity, officially presented yesterday at Caviar Kaspia, lies the dawn of a new era blending heritage and innovation to redefine the codes of style. The goal of this renewal is to reconnect with a community of enthusiasts and pay tribute to the signature style of the Maison, pioneered by Umar Kamani. Two new collections are being launched through digital platforms. On the one hand, is PLT Label, tinged with contemporary elegance, and on the other hand, New Beginnings, a sophisticated statement. The idea behind the revamp is to embrace the evolving style of the label’s customers and stay as close as possible to their aspirations.
At the launch evening, we let Kelly Rutherford, Ed Westwick, Desire Inglander, Anthony Joshua, and Cindy Bruna.
Photos: Sheraz Debbich & German Larkin
