Parfums de Marly Unveils its New Scent “À Nul Autre Pareil”
With “A nul autre pareil” (Beyond Compare in English), Parfums de Marly embraces the freedom of spirit, singularity and modernity epitomised by Louis XIV’s famous motto. Beyond mere words, this name speaks for the ethos that resonates through the daring fragrances created by the House, each breaking the traditional codes of niche perfumery. Last Wednesday, July 7th, Parfums de Marly hosted a summer cocktail party in the splendid garden of the Hôtel Amelot de Gournay, in the heart of the 7th arrondissement, to unveil its slogan and its new brand campaign.
The former residence of the king of France, the Château de Marly is a place steeped in history and gives the name to the brand. Designed as an immersive party, the event was marked by its playful and contemporary spirit, allowing guests to discover cleverly decorated and arranged areas, as if embarking on an elegant journey back in time. The Salon des Jeux hosted card games bearing the Parfums de Marly logo, as well as roulette and draughts, while in the garden, fans of mail games had a field day. Enjoying calligraphy workshops, photobooths, live portraits, and Billie’s performance were Vassili Schneider, Babeth Djian, Corentin Huard, Aline Resplandes, Princess Alexandra of Hanover, Renan Pacheco, Camille Yolaine and many others.
Photos: Sheraz Debbich & Edouard Ecuyer
