Korean Brand Osoi Lands in Paris with an Unusual Pop-Up Store
Following its success in South Korea, the Osoi is landing in Paris with a quilted pop-up store in a gallery in the Marais district. The brand’s values are reflected in its name: Osoi, from the Japanese word “slow”, takes the time to commit to the quality and durability of its products.
Both trendy and innovative, the brand unveils accessories, clothing and, more importantly, three collections of bags: the BROT series, with its soft and elegant curves, the BROCLE line, for that hint of Y2K fashion that has recently come back in style, and the BAU series, with its square and round geometric shapes. The latter is inspired by the Bauhaus movement and driven by Creative Director Hee-jin Kang, whose experience in the field of architecture brings remarkable attention to detail that is felt in all products. With its chic and urban style, Osoi will surely be a hit in the Ville Lumière. The pop-up store will be open from September 24th to October 1st.
Photos: Mathieu Aubagnac
