Opening showroom Von Engelswacht + House of Moda

For its first report 2011, Saywho visited the brand new showroom of Alicia Birr, aka the boss of the most Germanic Parisian fashion office: Von Engelswacht. The fashion experts had already spoiled us in 2010 with a thundering launch at Rasputin. This time, they are taking advantage of the New Year to stage the “House of Moda” evenings at Le Petit Social, yesterday’s theatre of bloody battles of style and attitude, ambiencé par les DJ sets de Richard D’Alpert (half d’Acid Washed) & Guillaume Le Donche. To take a look at the hot creations of the label, it’s at 12, boulevard St Martin.