Opening le Coq Sportif

Le Coq Sportif celebrated with great pomp the opening of its brand new Flagship store on rue Montmartre. Alongside the Noah family, the guests drank a few cups in the shop, before embarking on the 2CV convertibles made available for the occasion, and spin their hair in the wind at Plaza Madeleine, listening to the explosive showcase of Tahiti 80. If that’s not sport, this!