Each season, Opel celebrates the young, bubbling and non-conformist creation with the”Neue Welle” project. Last January, the manufacturer joined forces with the Andrea Crews collective to invent the 21st century fashion show. Crazy logos, rubber hoodies and custom cars invaded Paris Fashion Week and celebrated tomorrow’s fashion with ardour and fury.
It is now the turn of French “gastronomie” to be highlighted, through a new and surprising collaboration with the pastry chef Guillaume Sanchez. Tattoos, moustaches and black eyes, this strange figure of the new Parisian gastronomic scene challenges all the codes (we remember in particular his Horror Picture Tea) and intends to make it well known with a first UFO restaurant opened on July 10 (Nomos, Paris XVIIIe) but also and especially the creation for Opel of two new flashes covered with a gold icing for one, silver for the other
For those who were not at the private dinner, and who would like to know the itinerary of the two cars that will distribute these contemporary delights between July 6 and 15, go on Instagram @opelneuewelle. Yum