Sport, design and culture are the mantras of NikeLab, which the sportswear giant launched simultaneously in NY, London, Paris, Milan, Shanghai and Hong Kong, as well as on a new dedicated web platform on June 12. A real experience, offering the most innovative pieces and capsule collections of the most famous comma in the world, which will be found – besides version 2.0 – in the hexagonal enclave called P75. A concept in the concept, 100% hip, inaugurated last night with Kelela’s live show and a dinner between young urban people.
NIKELAB BLIND P75
12, rue des Hospitalières St Gervais, 75004 Paris
http://www.nike.com/us/en_us/c/nikelab
Photos: Astrid Jamois