Missoni and Roda Join Forces For a New Outdoor Concept
The Missoni showroom, via Solferino 9, is a Milan Design Week classic by now. In this 2024 edition, the brand unveils the product of its new partnership with Roda, a synonym of excellence in the outdoor furniture field. Together, they have created a line of outdoor design pieces. “We have been collaborating with Roda for years on various projects, starting with real estate,” explained Alberto Caliri, Creative Director at Missoni Home. The two companies share an innovative spirit and sophisticated taste, which is why the combination of their creative universes is summarized in a rational style, expressed in an exclusive line of outdoor furniture, lounges, sofas, chairs, deckchairs and poufs, characterized by the recognizable patterns, stripes, flames and graphic motifs. Missoni offers a new dress to the Roda shapes, making them distinctive. The jacquard manufacturers of high-performance paste-dyed threads are available in five patterns, with colour variations that range from neutral to intense blue and green, passing through sunny rust and orange. “We have combined our efforts for a new outdoor concept,” continues Caliri, “to this project, we dedicate the En Plein Air installation at our showroom at via Solferino, which highlights the value of each single piece, the textile consistencies and the shapes.” Davide Pompa, Sales & Marketing Director at Roda, echoes this: “It was exceptional to work with a company with excellent expertise in textiles. With this partnership we wanted to create current and recognizable design pieces, placing attention on detail, elegance and quality.” The En Plein Air installation was the protagonist of the project presentation cocktail on the evening of April 15th. The space is open to the public until April 21st from 10 am to 7 pm.
Text: Giuliano Deidda
Photos: Niccolò Campita
