MINI inaugurates its apartment at the Mondial de l’ Auto

Thursday evening at the Mondial de l’Auto, MINI unveiled its new face at a private party on its stand transformed into a MINI apartment.

Five spaces dedicated to the brand’s flagship models with live back to back DJ sets by The Shoes and Club Cheval. Among the brand ambassadors present: Daphné Burki, Christophe Willem, Eric Judor and Audrey Lamy. A warm and authentic atmosphere, animated by different activities: tee-shirt screen printing workshop, photocall flipbook, table tennis, table football and Polaroids available.

In step with its time, MINI reveals a more mature and elegant face, through a new identity. That’s why MINI has chosen a new visual appearance, brighter, cleaner and purer.