Mathias Chelebourg Presents the First Issue of the Immersive.paris ® Collection
As immersive experiences become woven into every area of our contemporary culture, creative studio Atelier Daruma is launching a collection devoted to decoding the underpinnings of this paradigm shift. Designed as a thematic series, each volume of ↗ immersive.paris ® seeks to awaken one of our senses around a particular topic, providing an insightful survey of the latest artistic and technological innovations and their interconnections. With a foreword by three-time Emmy Award-winning French author, director and producer Mathias Chelebourg, this very first issue plunges us into a sensory re-reading of the culinary arts through the accounts of avant-garde designers, Michelin-starred chefs, art directors and scientists such as Paul Pairet, Alexandre Gauthier, Julie Rothhahn, Jade Fromer and Luca Pronzato.
On Tuesday, April 15th, the book was officially launched in a venue befitting its identity: Ramzi Saade’s immersive restaurant ATICA, an emblematic address in the 5ᵉ arrondissement where we met key players of the immersive industry such as Michel Reilhac, creator of the section dedicated to the Venice Biennale, team members of the Grand Palais, the Hangar Y and the Caisse des Dépôts, prestigious artists such as Inès Alpha and Braw House, as well as representatives from prestigious Maisons like Chanel, Hermès, LVMH, Prada and Lacoste, alongside influencers, journalists and international financial profiles such as JP Morgan.
Photo: Louis Liébert
