Marseille’s Sea Breeze Bottled in the New Eau de Parfum by Jogging and Heeley
It seems like the long-awaited spring is finally showing its face in the French capital, yet other cities are already experiencing the first sweetness of summer. And if there is a place that embodies this dreamy summer vision, that is Marseille. That’s also the opinion of photographer Olivier Amsellem, founder of the Marsellaise concept store, Jogging. We can’t think of a nicer celebration of his dear city than this new olfactory scape. Named The French Connection, the fragrance is reminiscent of the Provence landscapes and Marseille’s unique identity. Due to the blend of Mediterranean cultures at its core, Marseille is a rich and diverse city, a land of flavours and scents, highly cherished by its residents. Loyal to the breeze of the Phocean city, lavender and rosemary infused with basil and oak moss express the identity of this Eau de Parfum. Yet, to be truly Marsellaise, The French Connection couldn’t miss a note of the favoured soap that borrowed its name from the city. Attended by Sarah Andelman, Guillaume Salmon, Olivier Zahm and Laetitia Lotthe, this lively launch party was a reminder that if there’s one place in France where coolness can always be found, that is clearly Marseille.
Photos: Nikita Shubnyi
