Maison 123 Takes Up Residence on the Champs Elysées
In case its majestic sights weren’t enough, here’s another reason for strolling along the Champs Elysées: Maison 123 is opening a pop-up store on the number 33 of the avenue, welcoming visitors until January 13th. With this new ephemeral boutique, the Etam Group brand tests a new format right in one of the most prestigious avenues of the capital. Besides its ready-to-wear range, the pop-up will also feature a unique selection of sought-after pieces, usually sold out instantly online, as well as the brand’s very first unisex collection, Fusion. Making shopping an immersive experience in the world of Maison 123, the pop-up will be hosting a series of workshops, meetings and treasure hunts every Saturday. With Christmas just around the corner, this new boutique is well worth a visit.
To celebrate its arrival on the Champs Elysées, Maison 123 organised a special evening last Wednesday, where we met Axelle Mathery, Laurent Milchior, Alice Dufour Mathieu Forget, Victoria Dauberville, and many others!
Photos: Louis Liébert
