Lucia Pica Closes Paris Fashion Week with the Unveiling of her Byredo Collection “First Emotions” at the Poule au Pot
Emotion, Creativity and Excellence. Those are the tenets that have constituted Byredo’s DNA since its inception. The Swedish label, founded by Ben Gorham in 2006, was born out of his desire to translate his vision of time, beautiful materials and know-how into a project in his own image. Since then, this visionary creator has incorporated several facets into his brand, always relying on high-quality products and presenting cutting-edge designs. After initially opening up to leather goods, the brand expanded into other areas of design and recently launched a remarkable make-up line that is experiencing great success. As the make-up line was in full bloom, Gorham decided to team up with a one-of-a-kind personality: Lucia Pica, who made her debut at Chanel and has been co-developing Byredo collections since March 2022. A make-up artist at heart, Lucia Pica brings a modern and emotional notion of beauty, all sensorial and transparent, in perfect harmony with Byredo’s unisex and inclusive image. The unveiling of an unprecedented “First Emotions” collection took place on Monday 6 at the Poule au Pot, one of chef Jean-François Piège’s restaurants. It provided a luxurious and intimate setting where guests could enjoy dinner in an elegant yet cosy and homelike ambience. We couldn’t think of a better stage for the presentation. Among the personalities attending the event were Aweng Chuol, Ludovic de Saint-Sernin, Tina Kunakey, Alva Claire, Hugo Comte and Joshua Woods.
Text: Pauline Marie Malier
Photos: Nikita Shubnyi
