The Limited Edition by Keglevich and Seletti Transforms Rinascente Roma into a Vibrant Vintage Market
The launch of a limited edition wodka born from the collaboration between Keglevich and Seletti could only be bold and groundbreaking. The debut took place at Rinascente Roma, which was transformed into a surreal universe. Thanks to Seletti’s boundless creativity, the iconic Via del Tritone venue became a true supermarket with a vintage aesthetic. Every element was reimagined: from the monumental central atrium, where three giant inflatable bananas hovered, to the various entrances, elevators, escalators, and, of course, the shop windows. The highlight was the building’s façade, illuminated with projections specially designed for the architecture of Rinascente.
It was a show within a show—punctuated by performances from bodybuilders, a contortionist, majorettes, and the versatile DJ Francesca Sulis—to unveil the limited edition bottle of Keglevich Dry Wodka, dressed in four new designs inspired by the Seletti Market mood. Each pattern symbolizes 360-degree creative freedom, an explicit invitation to embrace originality and live one’s true nature without limits. Hosting the evening were Valentina Simonetta, Marketing Director of Stock Italia, and Stefano Seletti, the brand’s art director. Among the notable guests were Maurizio Cattelan, Paride Vitale, Victoria Cabello, Nico Vascellari, Giorgia Soleri, and Lillo Petrolo. They were all captivated by a special drink menu (Keglevich Wodka Tonic, Keglevich Wodka Lemon, and Keglevich Welvet Pink), a Maritozzo Night-themed catering service, and, most of all, the explosive synergy created by the meeting of Keglevich and Seletti.
Photos: Niccolò Campita and Vincenzo Migliore
Text: Germano D’Acquisto
