Launch of “l’Homme Idéal” perfume by Guerlain

Guerlain launched its new men’s fragrance last Tuesday at the heart of its flagship store on the Champs Elysées. According to Guerlain, the ideal man would be a myth, his perfume a reality. On the launch programme: cocktail, photocall, discovery of the range’s products, but also and above all of the logically offbeat advertising film directed by Michel Gondry. And to seduce the ideal man in music, the talented and pretty Lou Hayter was at the turntables.