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26.09.2024 Paris #fashion

LANCEL Stretches Out the Summer with its SS25 Collection

Nothing says summer like the image of an outdoor picnic, an image sure to bring back those cherished holiday memories. Well, that’s the idea behind LANCEL’s new collection: “Le plaisir du pique-nique”, the perfect choice for those not ready to say goodbye to the warm seasons just yet. Jumping on the spirit imbuing Paris during Fashion Week, LANCEL has transformed its flagship store in the Opéra district into an exclusive pop-up shop, designed to match the essence of the SS25 collection. Cheerful, brightly coloured and, of course, adorned with the freshest fruit, the pop-up plunged journalists, influencers and fashionistas into the delights of summer. Among the guests who came to discover the new LANCEL collection in this special evening, sheltered from the first gusts of autumn, were Charlotte Lemay, Jordan Tupak, Marie Gilliot, Maxime Sokolinski, Mathias Kiss, and Anaelle Duguet, to name a few.

Photo: Théo Narcisse et Jean Picon

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