Lamborghini steps up its game for grand Puteaux opening

Lamborghini, here is a name that puts stars in the eyes of all car enthusiasts. While the brand recently passed under the representation of the Schumacher group and its young CEO Edouard Schumacher, the group celebrated with great pomp the opening, in Puteaux, of the new dealership of the Italian car manufacturer elevated to the rank of myth. While an extra muros address can sometimes cause some reticence among Parisian night birds, the opportunity was too good to miss. And for good reason, the 1400m2 concession was transformed this week into the theatre of the Lamborghini Party where guests of choice all came to experience an evening placed under the sign of a relaxed luxury. In the middle of the gleaming cars, the arrival of the surprise cake signed Pierre Hermé clearly marked the opening of the festivities. After the inevitable photo in front of the hood of one of the car jewels on display, the guests all let themselves be carried away by the fever of the party in the dealership become improvised club. Until late at night.