The Maison Kitsuné x Tree13 Collab’ Puts The Spotlight On Korea
Music label, fashion brand, coffee, Kitsuné really is unstoppable.
“Paris/Seoul” the new Fall Winter 2023 campaign honors the diversity of the Korean creative culture. On this occasion, Maison Kitsuné has given carte blanche to the Korean artist Tree13 for an original graphic collaboration. The artist first designed a series of illustrations for the campaign, and then a limited edition of clothing pieces, t-shirts and posters. In addition to which, an exclusive Maison Kitsuné x Tree13 magazine. This Tree13 collection and original items will be presented only at Kitsuné Market, a retro pop-up store inspired by Korean convenience store culture dating back to the 80s.
The brand hosted friends of the brand, influencers and celebrities at Café Kitsuné Louvre, for a launch party animated by Didi Han.
Photos : Ludovica Arcero
Texte : Pauline Marie Malier
