Kérastase Talks About Power, Women and Commitment
It is not « just » hair and Kérastase knows it. The emblematic hair care brand made a grand entrance in Paris on October 20 with “Power Talks”, Kérastase’s first post-pandemic international gathering that celebrated the brand’s care-first philosophy and put women under the spotlight. The brand’s prestige comes from a longstanding commitment to ensuring the quality of its line of products grounded on an unmistakable goal: to contribute to women’s confidence and care. For more than 50 years, the brand has been devoted to this far-reaching project, and the occasion of a long-awaited international reunion was the perfect opportunity to do so. This is how the « Power Talks » event was born. Several brand ambassadors, including Emily Ratajkowski and Ebonee Davis, were invited to share their personal experiences in a discussion facilitated by author and founder of F*ck Being Humble, Stefanie Sword-Williams. Issuing from the will to honour its community, women, and to go beyond hair care with the announcement of the brand cause initiatives to fight the confidence gap in young women… The day continued on the roof of the Centre Pompidou, at the George, with a DJ set by British artist Almass Badat. A very fitting setting to the disco dancefloor of the Pop Party as Paris celebrated art week and the official launch of Paris + Art Basel.
Photos: Jean Picon et Camille Zerhat
