K-Way imposes itself in the Marais

For the new school year, the rue du Temple has a new address. At n°21, right in front of the BHV de l’homme and the trendy boutiques, K-Way inaugurated its very first Parisian flagship this week. While the shop windows showcased the must-have windbreaker – which made a smashing comeback in our wardrobes – under a bright rain curtain, fans and friends of the brand quickly filled the space decorated with wood and raw materials. In the presence of the inventor of the K-Way, Léon-Claude Duhamel, the merry band celebrated the emblematic piece, today declined in a complete – and stylish – range of products. As night fell, everyone let themselves be carried away by Louise Chen’s lively DJ set, transforming the boutique into an evening dancefloor. Hope it rains!