Jain celebrates the launch of his Swatch watch at the Théâtre du Renard

There’s no stopping Jain. The young French artist from the Columbia label (Sony), on the heels of her consecration to the Victoires de la musique, has conquered our ears and now invites herself on our wrists. With a fiery showcase at the Théâtre du Renard, she celebrated the launch of her watch in collaboration with Swatch of the same name as her sensation album, Zanaka. On the programme: the distribution of the teaser of the collaboration followed by a speech by Jain and Carlo Giordanetti, Swatch Creative Director, to unveil the watch in a limited and numbered edition of 10,150 copies. Then the artist and his catchy music are replaced by influences from elsewhere. Just like the little men dancing on the bracelet and the dial of the watch, the Parisian crowd did not take long to make the theatre vibrate to the sound of the already cult titles of the interpreter of “Makeba”. At the end of the evening, the members of the Swatch Club were finally able to meet the artist in a more intimate atmosphere and bring the festivities to a beautiful close.