J.M. Weston is acting on the Champs Elysées

It is in the magic of the Gaumont des Champs Elysées cinema that J. M. J’s magic. On Wednesday, November 2, Weston installed its ephemeral boutique, designed by the architect Françoise Raynaud and her band of Loci Anima, an economic, practical and recyclable architecture agency, in order to offer a unique experience to Parisians.This meeting between cinema and fashion offers a space out of time where visitors discover J. M Weston’s cult models exhibited in flight cases like the house. The journey continues on the second floor, which for the occasion has been transformed into a fitting room, faithful to the brand’s intimate and generous spirit and ends on the stage of the cinema. A special order service, faithful to the tradition that is the legend of the house, is also offered in a separate lounge.