Inauguration of the Subroom by Heineken

Watch your match on the terrace of a glassed-in teak loft in Paris, in the middle of an exotic garden, with a BBQ orchestrated by Big Fernand, it is possible for the privileged few invited by Heineken to share the brand new Subroom experience.

A place of ephemeral and nocturnal life, which will haunt a series of happenings between yesterday and 13 July, the long-awaited date for football aficionados with brains exiled to the land of the thong.

For the premiere, Get a Room was in charge of the soundtrack, more French than Brazilian but not beguiled when it was time for salsa. Sur les canap’ : Lola Dewaere, Gaspard Proust, Frédérique Bel and the inenerable editor-in-chief of Technikart, Fabrice de Rohan-Chabot.