Inauguration of the BLK DNM showroom by Johan Lindeberg

200m2 black and white, a glass roof, mirrors and leather: this is what you will find at 3, rue Portefoin, first Parisian address of BLK DNM, the brand directed by Swedish designer Johan Lindeberg.

A vast showroom which will welcome the rock creations of the man with Viking looks, who after having passed by Diesel, founded his eponymous label and advised Justin Timberlake when he launched William Rast, operates a turn in his career by joining BLK DNM as creative director.

So inevitably, when you’ve been a cool catalyst for over 20 years, living between Stockholm, Paris and New York, friends are just as cool. The proof last night, at the presentation of his new collection.