Inauguration of the Audi City Paris showroom

Audi France unveiled on Tuesday evening its very first showroom of the future, Audi City, place du Marché St Honoré.

The future of distribution today being undoubtedly linked to the digital world, Audi City could well be the solution to this problem of evolution. A new approach to sales and customer service, which offers a unique experience between the real world and digital. After London, Beijing, Berlin and Istanbul, here is the fifth of the kind of the manufacturer with rings, in the heart of Paris.

To support the inauguration of this new ultra-modern corner, Audi called on the artistic collective Trafik to design a luminous installation in homage to showroom technologies, and invited Synapson to shoot the discs, among other evening creations.