H&M Starts a New Parisian Chapter in Le Marais
This is the new concept store that Parisians have been waiting for. To meet this demand, H&M has chosen a strategic location for its new flagship store: 43 Rue des Francs-Bourgeois, in the heart of the Marais district. This sought-after neighbourhood is the ideal place to promote the Swedish brand’s image and attract tourists.
With 220 m² dedicated to exclusive lines and capsule collections, the 1,000 m² store is based on existing concepts in Stockholm and London. It features vintage and collector’s items selected by the Stockholm team to meet growing demand for more responsible and accessible fashion.
Known for its ability to quickly introduce the latest trends spotted on social media at affordable prices, H&M will enhance this concept store with special collections such as H&M Studio and the new H&M Atelier menswear line. Customers have come to love H&M for its fashion, home and beauty products, which are both affordable and sustainable, as shown by the dedicated second-hand section.
During the opening night, as guests wandered through these new spaces, we met Marie-Victoire Tiangue, Ogee, Camille Callen, Terriblement M, Vanyvan, Sam Quealy, Noor Sud and many others.
Photos: Astrid Staes et Louis Liébert
