Helena Joy’s Exclusive and Edgy Collections Take Over the Ritz Paris
Created by Sandie Illouz, Helena Joy brings an alternative touch to the world of fine jewellery. The refined, original pieces make diamonds the centre of attention, creating a somewhat edgy aesthetic that sublimates women’s figures. With its distinctive style, the brand offers chokers, necklaces, piercings, bracelets and rings, and is also committed to sustainable, responsible and more affordable jewellery. Once unveiled, the collections remain available at all times, and the Maison provides a service called Renaissance, which can be used to reassemble old family jewels or even to upcycle antique jewellery.
Helena Joy’s pursuit of craftsmanship and purpose results in timeless, one-of-a-kind creations that will be handed down from generation to generation. On Wednesday, March 5th, the brand celebrated Fashion Week by taking over the Ritz Paris to present its exclusive collections. Available at all times in the gallery and prestigious hotel’s concept store, Sandie Illouz’s collections brought together Valérie Kinley, Sylvie Arkoun, Sandra Ackerl, Mélanie Darmon, Raphaël Say, Natacha Eguia, Laith Bazari, Lana Tran, Kristina Liliana Nova, Dominique Busso, Leslie Benaroch and many others.
Photos: Jere Viinikainen
