Heineken 140th birthday party
The peregrination of the submarine Heineken entitled Under The Ground and celebrating the 140 years of the brewery ended last Thursday at the Aquarium in Paris.
After electronic stops at the Wanderlust and the Showcase, the unsinkable gallery – hosting an interactive exhibition of the brand’s best innovations – anchored not far from the Trocadero for the final bouquet.
In the heart of huge bodies of water and underground galleries where sharks, morays and other oceanic animals move according to their desires, the cool Parisian crowd said yes for the time of an evening with an overloaded line-up. With: MGMT live, Busy P, Brodinski, and Get A Room, to name but a few, not forgetting Marc Newson’s preamble, which presented his latest design collaboration for the red star brewery. It must be said that we are not 140 years old every day.
