Guiness Book of Records by Euro RSCG BETC

The Evian ad with babies in roller skates on a remix of Sugarhill Gang by Dan the Automator surely rings a bell. And you are far from alone in this case, since it is to celebrate the 45 million views of the videos that Euro RSCG BETC offered itself a Guiness Book party at the Social club. With the smallest invitation in the world (just to announce the color) the agency rowed its guests, visibly cheerful of this regressive escapade where they could bottle-feed at will.