Gufram Transforms its Flagship into a Thrilling Dance Floor
Breaking away from tradition, Gufram abandons its distinctive pop and colourful style to explore the nuances of the chromatic spectrum. Titled “Gufram in Black and White” and powered by Juventus, this project offers a selection of the brand’s most iconic pieces declined in black and white tonalities. As part of Milan Design Week’s programme, Gufram also participates in a group exhibition with “The Sculpted Series”, a total living solution designed by Snarkitecture, a New York design studio founded by Daniel Arsham and Alex Mustonen. To inaugurate this transversal collaboration, the brand led by Charley Vezza transformed its space at the Scalo di Porta Genova into a clubbing temple. Behind the turntables, artists like La La and William Djoko, whose DJ set a groovy house and motor-city techno ambience, followed by an exciting blend of African sounds and futuristic production by South African Major League DJZ. With such a line-up, it was no surprise to find a packed dancefloor where we spotted celebrities like Charley and Sandra Vezza, Lucilla Agosti and Sergio Carnevale, Anita Lorusso and Omar Ouedraogo, 4behay and Dj Veezy, Michele Kubik and Joseph Trabelsi, Umberto Manca and Michelle Cavallaro, Lea Evangelista and Julia Grant, among others.
Photos: Andrea Sgambelluri
