Guerlain presents “Futurs Antérieurs” exhibition during FIAC
At a time when memory is a concept shaken by the omnipresence of technologies in our lives, some legacies have managed to stand the test of time. This is the case of the Guerlain family, which, since the House was founded in 1828, has succeeded in perpetuating its know-how and values from generation to generation, even beyond the perfume industry. In nearly two hundred years of history (this year the House celebrates its 190th anniversary), Guerlain has joined forces with the greatest creative minds, from the Baccarat glassmaker to renowned artists, designers and sculptors such as Giacometti, Andrée Putman and Peter Marino. For twelve years now, Guerlain has participated in FIAC’s “Parcours Privé”, yet this year’s exhibition has a special flavor for CEO Laurent Boillot. While the celebration of the House’s 190th anniversary saw Natalia Vodianova blow out its candles, this week Guerlain presented the exhibition “Futurs Antérieurs” in their Avenue des Champs-Élysées boutique. Curated by Caroline Messensee, the works of Fabrice Hyper, Christian Boltanski, Mladen Bizumic or Arotin & Serghei grab questions related to time, memory and identity with the of their own unique artistic visions. Here’s a look back at the opening event.