forte_forte opens first boutique in Paris

Here is a new Parisian address with a sense of dolce vita. It’s in the 6th arrondissement that Giada and Paolo Forte, the brothers and sisters who founded the brand forte_forte, decided to open their very first Parisian boutique. While the city only has eyes for Fashion Week, the label had chosen the right time to unveil this new 120m2 space with its refined lines and artistic flair supported by a beautiful mix of materials (granite, quartz, pink onyx and brass). For its grand opening, the founders, accompanied by the art director Robert Vattilana (who is also Giada’s husband), had invited a list of prestigious guests that would have made some fashion shows’ front rows quite jealous. That evening, we could meet in the newly-opened boutique Sofia Sanchez de Betak, Virginie Ledoyen, Candela Novembre, Gaia Weiss or Courtney Trop, all of whom came to immerse themselves in a musical atmosphere provided by a DJ set from Noemi Ferst and a concert with harp by Naomi Greene.