10.07.2025 4 rue Debelleyme, Paris #fashion

Études Studio and FREITAG Revive the F41 HAWAII FIVE-0 Messenger Bag

4 rue Debelleyme, Paris

After numerous successful collaborations, Études Studio is now teaming up with FREITAG for an exclusive item. Together, the two brands came up with a new iteration of the F41 HAWAII FIVE-0 messenger bag, made out of discarded truck tarps in various shades of blue, with a design both aesthetic and functional. The front flap features Études Studio’s signature stars, as well as a clever hybrid logo on which the FREITAG E turns into an É. Embodied by artist Mohamed Bourouissa in an urban campaign, the bag was celebrated at a launch party at FREITAG’s Paris flagship. Aurélien Arbet and Jérémie Egry were joined by friends of the brand, journalists and influencers, including Yorgo Tloupas, Alexandra Guerain, Dan Vedmediuc and many others.

Photos: Louis Liébert

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