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11.05.2023 Saint Tropez #fashion

ETAM Returns to a Chic and Glamorous Saint Tropez

After a successful first incursion in South Corsica last year, the now famed ETAM swimming costume fashion show has taken over a small fishing port in the Var region, a site popularized by a certain Brigitte Bardot: Saint Tropez! This world-famous destination carries a certain French chic, a unique ambience embodied and zealously preserved by the Sénéquier café jealously preserves. To celebrate this institution, the brand led by Laurent Milchior has transported its iconic red armchairs and curtains to the sublime La Ponche beach. Despite quite challenging weather conditions, the bright colours and smiles of the models allowed the magic to happen. We ran into Iris Mittenaere, Maïwenn, Caroline Receveur, Stefi Celma, Camille Aumont Carnel ou encore l’acteur Nassim Si Ahmed.

Photos: Jean Picon

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