Eminente Rum Takes Over the City of Light
After visiting Marseille, Bordeaux, Lille and Lyon, Eminente rum will be making a stop in Paris in December. Many emblematic Parisian venues – bars, hotels, restaurants and wine shops – have announced their intention to welcome Eminente rum, with the main host being the Terrass” Hôtel, where an authentic ephemeral Cuban rooftop, the Terraza Eminente, will be set up for the occasion. Supported by a campaign full of clever quips and puns, Eminente intends to set itself apart by taking a humorous approach to festive occasions. Parisian locals and tourists alike will be able to discover unique cocktail ideas, or take part in a masterclass on Cuban rum expertise at places like Divine, Andy Wahloo, the famous Le George V palace, the iconic Hôtel Les Bains or the Hôtel Rochechouart restaurant.
At the inauguration, we met Julien Sebbag, David Bellion, Raphael Spezzoto-Simacourbe, Oren Marco, Romane Salhab, Adrian Dermine, Paula Sandoval and Salim Bendjilani.
Photo: Louis Liébert
